Forex copywriting isn’t for the faint-hearted.
You’re writing for an audience of traders who are analytical, often sceptical, and bombarded with marketing messages daily.
Make a mistake, and they’ll see right through you.
So, what should you absolutely never do as a Forex copywriter? Let’s break it down.
1. Never Overuse Jargon
Let’s start with the obvious.
Forex traders are familiar with terms like “pips,” “spreads,” and “leverage,” but that doesn’t mean they want your copy to read like a financial textbook.
Here’s an example we’ve used and one that we want to share with you. Imagine you’re trying to explain a new trading feature. Instead of “Our platform offers micro-lot trading with fixed spreads and 1:500 leverage,” say, “Trade smaller amounts and control your risk with our user-friendly platform.”
Okay, so why does this matter?
Well for starters, too much jargon alienates beginners and even annoys seasoned traders. That’s why you should always balance clarity with industry terminology.
2. Never Make Unrealistic Promises
Forex copywriting is full of bold claims, but there’s a fine line between persuasive and misleading.
Saying “Earn guaranteed profits!” is not just unethical, it’s illegal in many jurisdictions.
What to Do Instead: Focus on potential benefits without over-promising. For example, “Gain the tools to make smarter trading decisions and seize market opportunities.”
3. Never Forget Your Audience’s Perspective
Your job is to understand traders’ goals, frustrations, and aspirations.
Writing about features like “real-time charting” is great, but traders care more about what those features can do for them.
Example: Instead of “We offer advanced market analysis tools,” try “Spot profitable trades faster with our advanced analysis tools.”
4. Never Ignore Compliance
Forex is a heavily regulated industry. Failing to align your copy with compliance guidelines can lead to legal trouble for you and your client.
Tips for Staying Safe:
- Avoid phrases like “Risk-free trading.”
- Clearly state risk warnings: “Trading Forex involves risk and may not be suitable for all investors.”
5. Never Neglect Mobile Users
Did you know most traders access trading platforms on their phones?
If your copy doesn’t resonate on mobile, you’re losing a huge chunk of your audience.
Keep sentences short and avoid overly complex structures.
Need Some Help?
Want to avoid these Forex copywriting pitfalls?
At Hola Content, we specialise in crafting compliant, engaging copy that speaks to traders and builds trust.
Get in touch today, and let’s elevate your brand’s messaging.
